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Use storytelling to engage and align employees around your strategic plans

机译：使用讲故事的方式使员工参与并调整您的战略计划

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Purpose - The purpose of this paper is to help organizational and human resource leaders understand how to use storytelling to engage and align their employees around their strategic planning efforts. Design/methodology/approach - This paper lays out four guidelines organizations and human resource leaders can follow to help ensure their employees not only see the outcomes of their strategic planning efforts (e.g. strategic vision, brand positioning, mission, etc.), but also see themselves in those outcomes and, importantly, understand their role in bringing them to life. Findings - Storytelling is the way we most naturally communicate with each other as social and interconnected human beings. And yet, many organizations and organizational leaders never consider this timeless craft of humanity in their strategic planning efforts or recognize the role it can play in engaging and aligning employees around - and ultimately, implementing - the strategic vision and brand positioning that often result from those efforts. Organizations that embed storytelling into their strategic planning efforts effectively tap into their human nature to bring more meaning, focus and productivity not only to their work, but also their workforce. Originality/value - The concept of using storytelling to improve the impact and uptake of a company's strategic planning efforts will benefit organizational leaders and human resource executives who are responsible for the implementation of those plans and the engagement of their employees.
机译：目的-本文的目的是帮助组织和人力资源领导者了解如何利用讲故事的方法使员工参与并调整其战略规划工作。设计/方法/方法-本文列出了组织和人力资源领导者可以遵循的四个指导方针，以帮助确保员工不仅看到其战略规划工作的成果（例如战略远景，品牌定位，使命等），而且在这些结果中看到自己，更重要的是，了解他们在使他们生活中的作用。调查结果-讲故事是我们作为社交和相互联系的人最自然地相互交流的方式。但是，许多组织和组织负责人从未在战略规划工作中考虑过这种永恒的人道技巧，也没有意识到它在使员工围绕并最终使他们实施战略愿景和品牌定位并与其结盟方面可以发挥的作用。努力。将讲故事纳入其战略规划工作的组织可以有效地利用其人性，从而不仅为其工作而且为员工带来更多的意义，焦点和生产力。独创性/价值-使用讲故事来改善公司战略规划工作的影响和采用的概念将使负责执行这些计划和员工参与度的组织负责人和人力资源主管受益。

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