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Response of managers to the challenges of globalisation

机译：管理者对全球化挑战的回应

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Purpose - This article aims to emphasise the increasing need for managers operating in international business to respond effectively to the challenges of globalisation and to provide suggested responses and training of global international managers. Design/methodology/approach - The paper summarises the main driving forqes behind globalisation and, in particular, the increasing influence of Brazil, Russia, China and India (the BRICs). It analyses the main challenges and associated political and economic factors. Findings - Main challenges include strategic, geopolitical issues, working effectively in multinational teams, ethical and environmental considerations, the vulnerability of global supply chains and the ever-present requirement for wider understanding of the cultural background. Training required includes language skills, special competencies and the development of global leadership skills. Research limitations/implications - The paper was written against a background of swiftly changing circumstances and inherent problems in interpretation of governments' statistics. Practical implications - Practical implications are the difficulty of assessing change in a period of general sluggish growth in a global recession and a basic lack of business confidence. Social implications - Social implications include the rise in the potential spending power of developing countries, especially the BRICs, who now have a sizeable affluent middle class. This is against a background of latent social unrest as the gap between the rich and poor is tending to increase. Originality/value - This paper is an attempt to summarise the key challenges and the current economic factors which can threaten the successful operation of international management in the globalised economy.
机译：目的-本文旨在强调国际业务经理人对有效应对全球化挑战并提供建议的对策以及对全球国际经理人的培训的日益增长的需求。设计/方法/方法-本文总结了全球化背后的主要推动力，尤其是巴西，俄罗斯，中国和印度（金砖四国）的影响力日益增强。它分析了主要挑战以及相关的政治和经济因素。调查结果-主要挑战包括战略，地缘政治问题，在跨国团队中有效开展工作，道德和环境方面的考虑，全球供应链的脆弱性以及对更广泛的文化背景不断提出的要求。所需的培训包括语言技能，特殊能力和全球领导技能的发展。研究的局限性/意义-本文的撰写是在迅速变化的环境和政府统计解释中固有的问题的背景下撰写的。实际意义-实际意义是在全球经济衰退的总体低迷时期评估变化的困难，以及基本缺乏商业信心。社会影响-社会影响包括发展中国家（尤其是金砖四国）的潜在消费能力的提高，这些国家现在拥有大量的富裕中产阶级。这是在潜在的社会动荡的背景下进行的，富人和穷人之间的差距趋于扩大。原创性/价值-本文旨在总结可能威胁国际管理在全球化经济中成功运作的主要挑战和当前的经济因素。

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