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Return on investment guaranteed: effecting transformation and sustaining change with coaching

机译：保证投资回报率：在教练的带领下实现转型并维持变革

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摘要

Purpose - This paper aims to demonstrate how commercially effective business coaching can and should be implemented. Design/methodology/approach - Drawing on both external sources and personal experience both as a coach herself and as the Director of Coaching for a specialist coaching company, the author discusses the main obstacles to successful coaching and how they should be overcome to maximise the return on investment for the sponsoring organization. Findings - The piece delivers accessible suggestions for increasing the return on investment of coaching programmes. Practical implications - With these suggestions in mind, the common pitfalls can be avoided, allowing companies access to the best, and most profitable, coaching. Originality/value - Where other authors examine the benefits of coaching in terms of productivity and personal benefit for employees, the author brings into play the often-forgotten commercial element, explaining how to ensure that the coaching implemented is a success in every sense.
机译：目的-本文旨在说明如何并且应该实施商业上有效的商业指导。设计/方法论/方法-借鉴外部经验和个人经验，既作为教练本人，又作为专业教练公司的教练总监，作者讨论了成功教练的主要障碍以及如何克服这些障碍以最大程度地获得回报赞助组织的投资。调查结果-该部分提出了一些可行的建议，以提高教练计划的投资回报率。实际意义-有了这些建议，就可以避免常见的陷阱，使公司能够获得最好，最赚钱的教练。独创性/价值-其他作者从生产力和个人利益方面考察教练的好处时，作者发挥了经常被人们遗忘的商业元素，解释了如何确保实施教练在每种意义上都是成功的。

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