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ST-IM model: a whole brain approach to implementation

机译：ST-IM模型：实施的全脑方法

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摘要

Purpose - The purpose of the paper is to present a practical case study of a mid-size Indian organisation, where the whole brain thinking (WBT) approach has been successfully used to align strategy to development needs, based on a simple but powerful model, the ST-IM™; the authors also share how WBT has been useful in increasing the effectiveness of the implementation of key strategic projects. Design/methodology/approach - The approach was to engage the wider team (leadership and managers) in the formulation and implementation of strategic goals by making them aware of their thinking preferences/mindsets through a collaborative approach to working. Project teams were then formed and the project plan - right from the project definition to the milestones - was created, using the whole brain walk around. This approach helped managers to identify "gaps" and bridge these gaps. The Herrmann Brain Dominance Instrument (HBDf) was used as a tool to "colour" the organisation (the leadership team and all managers). Findings - There was a high degree of acceptance of the WBT concept and the HBDI profiles generated among managers at all levels. This acceptance of their own thinking preferences as well as avoidances has led to managers being willing to become more flexible in their thinking - to become more "situationally whole brained" when required, leading to a visibly higher degree of success of implementation of projects. Originality/value - The ST-IM model demonstrates a practical way for organisations to engage the potential of a much wider team in the implementation of strategies.
机译：目的-本文的目的是提供一个印度中型组织的实际案例研究，该组织基于简单但功能强大的模型，已经成功地使用全脑思维（WBT）方法使战略与发展需求保持一致， ST-IM™；作者还分享了WBT如何在提高关键战略项目的实施效率方面发挥作用。设计/方法/方法-方法是通过协作的方法使他们了解自己的思维偏好/思想，从而使更广泛的团队（领导和经理）参与制定和实施战略目标。然后组建了项目团队，并动了脑筋，制定了从项目定义到里程碑的项目计划。这种方法有助于管理人员识别“差距”并弥合这些差距。赫尔曼大脑主导工具（HBDf）被用作为组织（领导团队和所有管理人员）“着色”的工具。调查结果-各级管理人员对WBT概念和HBDI配置文件的接受程度很高。对自己的思维偏好以及避免行为的这种接受使管理人员愿意变得更加灵活-在需要时变得更加“全神贯注”，从而明显提高了项目实施的成功率。原创性/价值-ST-IM模型为组织展示了一种切实可行的方法，可以让更多的团队发挥潜力来实施战略。

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