Don Tapscott is the author of rnGrowing Up Digital (1997) and Wikinomics (2006). He is rnChair of the nGenera Innovation Network and an adjunct professor of management at the University of Toronto. This book represents research carried out world-wide to determine the key attributes of what the author terms the Net Generation. The text is of interest to anyone interested in the differentiated approach that this generation brings to the worlds of education, work and leisure and the impact that they will have in the future. As such readership is likely to be very eclectic but could include prospective employers, managers, HRM and HRD staff as well as parents, retailers and politicians.
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机译：Don Tapscott是rnGrowing Up Digital（1997）和Wikinomics（2006）的作者。他是nGenera创新网络的主席，也是多伦多大学的管理学兼职教授。这本书代表了在全球范围内进行的研究，以确定作者所说的Net Generation的关键属性。任何对这一代人将差异化方法带给教育，工作和休闲世界及其未来影响的人都感兴趣。这样的读者可能很折衷，但可能包括潜在的雇主，经理，人力资源管理和人力资源开发人员以及父母，零售商和政客。
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