How to write up case-study methodology sections

Lindgreen Adam; Benedetto C. Anthony Di; Beverland Michael B.

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How to write up case-study methodology sections

机译：如何编写案例研究方法部分

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Business-to-business marketing academics study complex phenomena, aiming to describe these phenomena through theoretical frameworks, explaining the relationships among the framework's constructs, and provide guidance and insight to decision-makers. Not surprisingly, often business-to-business researchers undertake qualitative case studies. In this editorial, we discuss what we believe could be reported in the write-up of a casestudy methodology section. In particular, we consider the issues of selecting cases; crafting instruments and protocols, entering the field; and analyzing the data. How to assess the validity and reliability of qualitative case studies is also discussed. We finish the editorial by examining three exemplar case studies that have been published in Industrial Marketing Management.

机译：企业对企业营销学术研究复杂现象，旨在通过理论框架描述这些现象，解释了框架结构中的关系，并为决策者提供指导和洞察。毫不奇怪，经常商业研究人员往往进行定性案例研究。在这方面，我们讨论了我们所认为的内容在杂类方法部分的陈述中。特别是，我们考虑选择案件的问题; 制作仪器和协议，进入该领域; 并分析数据。如何讨论如何评估定性案例研究的有效性和可靠性。我们通过检查在工业营销管理中发表的三个案例案例来完成编辑。

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来源
《Industrial marketing management》 |2021年第7期|A7-A10|共4页
作者
Lindgreen Adam; Benedetto C. Anthony Di; Beverland Michael B.;
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作者单位

Copenhagen Business Sch Dept Mkt Solbjerg Plads 3 DK-2000 Frederiksberg C Denmark|Univ Pretorias Gordon Inst Business Sci 26 Melville Rd Johannesburg South Africa;

Temple Univ Fox Sch Business Alter Hall 523 1801 Liacouras Walk Philadelphia PA 19122 USA;

Copenhagen Business Sch Dept Mkt Solbjerg Plads 3 DK-2000 Frederiksberg C Denmark|Univ Sussex Business Sch Dept Strategy & Mkt Sussex House Brighton BN1 9SL E Sussex England;

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原文格式 PDF
正文语种 eng
中图分类
关键词
Best practice; Case study; Guidelines;

机译：最佳实践;案例研究;指导方针;

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1. Does case-study methodology lack rigour? The need for quality criteria for sound case-study research, as illustrated by a recent case in secondary and higher education [J] . Regula Kyburz-Graber Environmental Education Research . 2004,第1期

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2. Write My Next Lecture: Prelecture Problem Classes and In-Lecture Discussion To Assist Case-Study Teaching of Synthesis [J] . Richard A. R. Blackburn Journal of Chemical Education . 2018,第1期

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3. 395 Valid PCR quantification of mRNA from 16 year old formalin-fixed, paraffin-embedded breast cancer tissue: a methodological study comparing manually trimmed sections and whole tissue sections [J] . T.Tramm, G.Hennig, T.Acht, European Journal of Cancer Supplements . 2010,第3期

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8. Road Accident Investigation Teams: Developing the On-the-Spot, In-Depth, Case-Study Methodology [R] . Salusjaervi, M. 1989

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How to write up case-study methodology sections

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