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Enhancing product innovation performance in a dysfunctional competitive environment: The roles of competitive strategies and market-based assets

机译：在功能失调的竞争环境中提高产品创新绩效：竞争策略和基于市场的资产的作用

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摘要

Dysfunctional competition (typically involving violation of intellectual property rights) is common in emerging economies, making it difficult for innovators to profit from their innovation activities. Firms operating in emerging economies must choose appropriate strategies to address the idiosyncratic challenges of dysfunctional competition and achieve competitive advantage. The utility of competitive strategies (cost leadership and differentiation) and market-based assets (customer orientation, competitor orientation, and marketing creativity) were assessed for their ability to help an innovating firm deal with dysfunctional competition and improve the returns from innovation. Data from a survey of managers in 282 Chinese high technology companies demonstrates that an emphasis on cost leadership, a customer orientation and creative marketing predicts better product innovation performance in environments with a high level of dysfunctional competition. Differentiation and a competitor orientation were found to be less effective.
机译：在新兴经济体中，功能失调的竞争（通常涉及侵犯知识产权）很常见，这使创新者很难从创新活动中获利。在新兴经济体中运营的公司必须选择适当的策略，以应对功能失调的竞争所特有的挑战并获得竞争优势。评估了竞争策略（成本领先和差异化）和基于市场的资产（客户导向，竞争者导向和营销创造力）的效用，以帮助创新型企业应对功能失调的竞争并提高创新回报。来自对282家中国高科技公司的经理进行的一项调查数据表明，强调成本领先，以客户为导向和创新性营销可以预测在功能失调严重的环境中更好的产品创新性能。发现差异化和竞争者取向不太有效。

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