Does customer information usage improve a firm's performance in business-to-business markets?

著录项

• 来源
  《Industrial marketing management》 |2012年第6期|p.984-994|共11页
• 作者

  Minna Rollins; Danny N. Bellenger; Wesley J. Johnston;

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• 作者单位

  Department of Marketing and Real Estate, University of West Georgia, 1600 Maple Street, Carroiiton, GA 30118, USA;

  Department of Marketing,J. Mack Robinson College of Business, Georgia State University, 35 Broad Street NW, Atlanta, GA 30303, USA;

  Department of Marketing,J. Mack Robinson College of Business, Georgia State University, 35 Broad Street NW, Atlanta, GA 30303, USA;

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• 收录信息
• 原文格式 PDF
• 正文语种 eng
• 中图分类
• 关键词

  customer information; customer relationship management; knowledge management; information utilization; formative measures;

  机译：客户信息;客户关系管理;知识管理;信息利用;形成性措施;