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Non-technical innovation: Organizational memory and learning capabilities as antecedent factors with effects on sustained competitive advantage

机译：非技术创新：组织记忆和学习能力是影响持续竞争优势的前因

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摘要

The aim of the present study is to analyze the role of organizational memory and learning capabilities as antecedents to non-technical innovation, comprising organizational and marketing innovation, and to examine their effect on sustained competitive advantage within a capabilities-based view (CBV) theoretical framework. For analysis of the proposed theoretical model, 159 industrial companies in Spain were sampled and a system of structural equations was modeled using partial least squares methodology. The results confirm that both organizational memory and learning capabilities favor the development of organizational innovation and marketing innovation. Furthermore, the paper shows that both types of non-technical innovation promote the achievement of sustained competitive advantage.
机译：本研究的目的是分析组织记忆和学习能力作为包括组织和营销创新在内的非技术创新的先决条件的作用，并在基于能力的观点（CBV）理论中检验其对持续竞争优势的影响框架。为了分析提出的理论模型，对西班牙的159家工业公司进行了抽样，并使用偏最小二乘方法对结构方程组进行了建模。结果证实组织记忆和学习能力都有利于组织创新和营销创新的发展。此外，本文表明，两种类型的非技术创新都可以促进持续竞争优势的实现。

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