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首页> 外文期刊>The Journal of Strategic Information Systems >The moderating effect of the business strategic orientation on eCommerce adoption: Evidence from UK family run SMEs
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The moderating effect of the business strategic orientation on eCommerce adoption: Evidence from UK family run SMEs

机译：商业战略导向对电子商务采用的调节作用：来自英国家族式中小企业的证据

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摘要

This study investigates eCommerce adoption in family run SMEs (small and medium sized enterprises). Specifically, the objectives of the study are twofold: (a) to examine environmental and organisational determinants of eCommerce adoption in the family business context; (b) to explore the moderating effect of business strategic orientation on the relationships between adoption determinants and adoption decision. A quantitative questionnaire survey was executed. The sampling frame was outlined based on the OneSource database and 88 companies were involved. Results of logistic regression analyses proffer support that 'external pressure' and 'perceived benefits' are predictors of eCommerce adoption. Moreover, the findings indicate that the strategic orientation of family businesses will function as a moderator in the adoption process.
机译：本研究调查了家庭经营的中小企业（中小型企业）采用电子商务的情况。具体而言，该研究的目标有两个：（a）在家族企业背景下研究采用电子商务的环境和组织决定因素； （b）探索业务战略导向对采用决定因素与采用决策之间关系的调节作用。进行了定量问卷调查。根据OneSource数据库概述了抽样框架，涉及了88家公司。 Logistic回归分析的结果提供了“外部压力”和“感知收益”是采用电子商务的预测因素的支持。此外，调查结果表明，家族企业的战略定位将在收养过程中起到调节作用。

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