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首页> 外文期刊>The Journal of Strategic Information Systems >Capital One Financial And A Decade Of Experience With Newly Vulnerable Markets: Some Propositions Concerning The Competitive Advantage Of New Entrants
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Capital One Financial And A Decade Of Experience With Newly Vulnerable Markets: Some Propositions Concerning The Competitive Advantage Of New Entrants

机译：资本一融资和在新的脆弱市场上拥有十年的经验：关于新进入者竞争优势的一些主张

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摘要

Market share and brand recognition have historically provided advantage to established players in mature industries. The success of Capital One, an attacker in the mature credit card industry is therefore interesting, both to researchers and to executives developing strategies. A partial explanation is offered by the theory of newly vulnerable markets. The success of Capital One can be partially attributed to its application of information-based strategies to several newly vulnerable markets, allowing it to target and retain the most profitable customers. These strategies sustained double-digit return on equity and double-digit increase in sales volume and profits every year of our study.
机译：从历史上看，市场份额和品牌认可度已为成熟行业中的老牌企业提供了优势。因此，对于成熟的信用卡行业的攻击者Capital One的成功，对于研究人员和制定策略的高管来说都是很有趣的。新近脆弱的市场理论提供了部分解释。 Capital One的成功可以部分归因于其将基于信息的策略应用于几个新近脆弱的市场，从而使其能够定位并保留最赚钱的客户。这些策略在我们的研究中每年保持两位数的净资产收益率以及销量和利润的两位数增长。

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