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The domestication of online technologies by smaller businesses and the 'busy day'

机译：小型企业对在线技术的驯化和“忙碌的一天”

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摘要

Despite the institutional push for all businesses to embrace new forms of Information & Communication Technologies (ICTs) and 'get online', it is evident that take-up amongst businesses has been highly uneven, with some cautious in their adoption and others not adopting, with the possibilities offered not being exploited. To understand this, a multi-method approach has been used to provide different lenses through which to observe the online practices of a specific group of practitioners. Analysis was performed using a modified version of Silverstone's (1992) domestication framework. It is proposed that users embed (internalise) online technologies within their 'busy day' - which often requires much effort and involves configuration and learning (learning by trying). It is concluded that the apparently deterministic institutional view of the benefit of online technologies and the imperative that they are fully exploited to give competitive advantage, can be at odds with the locally contingent and diverse nature of online practices.
机译：尽管在制度上要求所有企业采用新形式的信息和通信技术（ICT）并“上网”，但很明显，企业之间的接轨情况非常不平衡，有些企业在采用时持谨慎态度，有些则不采用，提供了未被利用的可能性。为了理解这一点，已经采用了一种多方法的方法来提供不同的视角，通过它们可以观察特定从业者群体的在线实践。使用Silverstone（1992）驯化框架的修改版进行分析。建议用户在“忙碌的一天”内嵌入（内部化）在线技术-这通常需要大量的精力，并且需要进行配置和学习（尝试学习）。结论是，对在线技术的好处的表面上确定性的机构观点以及充分利用它们来提供竞争优势的必要性，可能与在线实践的本地偶然性和多样性本质相矛盾。

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