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Social media and political discussion: when online presence silences offline conversation

机译：社交媒体和政治讨论：当在线存在使离线对话沉默时

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摘要

This paper explores the relationship between the use of social media, attitudinal strength, perceived opinion agreement with social ties, and willingness to discuss a political issue in different online and offline contexts. Unlike the anonymous environment of some Internet forums, social media are closely tied to the relationships and activities of everyday life. Social media increasingly make ties from offline contexts persistent online, and, because of the ambient nature of these technologies, awareness of the opinions, interests, and activities of social ties has become pervasive. As such, the use of social media is likely to affect everyday conversation about political issues in on- and offline contexts, including the home, workplace, social gatherings with friends, community meetings, and on social network sites (SNSs). Based on a national probability survey, we find that the use of SNSs (i.e., Facebook and Twitter) has a direct, negative relationship to deliberation in many offline settings. Some uses of these platforms are associated with having a lower, perceived opinion agreement with social ties. As part of a spiral of silence, this further reduces the willingness of social media users to join political conversations in some offline settings. Only those with the strongest attitudes on an issue are immune.
机译：本文探讨了社交媒体的使用，态度强度，与社会纽带的感知见解协议以及在不同的在线和离线环境中讨论政治问题的意愿之间的关系。与某些Internet论坛的匿名环境不同，社交媒体与日常生活的关系和活动紧密相连。社交媒体越来越多地通过离线上下文持久地在线建立联系，并且由于这些技术的环境性质，人们对社交联系的观点，兴趣和活动的认识也变得无处不在。因此，社交媒体的使用可能会影响在线和离线环境下有关政治问题的日常对话，包括家庭，工作场所，与朋友的社交聚会，社区会议以及社交网站（SNS）。根据一项全国概率调查，我们发现SNS的使用（即Facebook和Twitter）与许多离线环境中的商议有着直接的负面关系。这些平台的某些用法与具有较低的，与社会联系的见解一致。作为沉默循环的一部分，这进一步降低了社交媒体用户在某些离线环境中加入政治对话的意愿。只有对问题持最坚定态度的人才能幸免。

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