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The role of events in ICT adoption: same-sex marriage and Twitter

机译：事件在信息通讯技术采用中的作用：同性婚姻和推特

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摘要

ICT adoption is predominantly considered as a process conditioned by social structures, social situations of adopters, and attributes and features of technologies. What is often overlooked are the cultural forces that shape adoption experiences and processes. This paper focuses on events and event narratives as vehicles through which the efficacy of culture unfolds in technological change processes. Cultural sociology has shown how influential events can be for forming public opinions and facilitating collective action. This article considers the power of one event on a much smaller scale: the passage of same-sex marriage (SSM) law in New York in June 2011 was not only significant for marriage equality in the US but also for the operating logic of the news ecosystem in which the political decision was made - the state house in Albany. For the journalists who covered this event on the ground, the SSM decision was the catalyst to fully embrace Twitter. Years later, the event still served as an exemplar for the potentials of Twitter and as a basis of legitimacy of associated tweeting practices reporters incorporated. This contribution is based on ethnographic research at the state house in Albany, analysis of tweets and legacy news coverage published during that period, and in-depth interviews with reporters.
机译：ICT的采用主要被认为是一个过程，其过程取决于社会结构，采用者的社会状况以及技术的属性和特征。经常被忽视的是塑造采用经验和过程的文化力量。本文将重点放在事件和事件叙事上，作为手段，文化的功效通过这些手段在技术变革过程中得以展现。文化社会学表明，有影响力的事件对于形成公众舆论和促进集体行动有多大作用。本文考虑的是一个规模较小的事件的力量：2011年6月在纽约通过同性婚姻（SSM）法，不仅对美国的婚姻平等意义重大，而且对新闻的运作逻辑意义重大。做出政治决定的生态系统-奥尔巴尼的州议会大厦。对于在现场报道这一事件的新闻记者来说，SSM的决定是完全接受Twitter的催化剂。多年后，该活动仍是Twitter潜力的典范，也是记者纳入的相关推文惯例合法性的基础。这项贡献是基于奥尔巴尼州议会大厦的人种学研究，对该期间发布的推文和遗留新闻报道的分析，以及对记者的深入采访。

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