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首页> 外文期刊>Information Communication & Society >Pandering, protesting, engaging. Norwegian party leaders on Facebook during the 2013 'Short campaign'
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Pandering, protesting, engaging. Norwegian party leaders on Facebook during the 2013 'Short campaign'

机译：徘徊，抗议，参与。 2013年“短期运动”期间，挪威政党领袖在Facebook上

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摘要

While a comparably large amount of research has looked into the uses of Twitter at the hands of politicians, relatively little work has been done how Facebook is being used in this regard. The current paper expands our insights into the uses of social media by politicians by presenting a study of party leaders' uses of Facebook during the 2013 Norwegian election campaign. The paper focuses on two overarching areas: gauging the different themes brought up by the party leaders in their posts and the types of feedback (understood here as likes, comments and shares) that these activities appear to result in. Results indicate that the types of content least provided by the politicians - acknowledging the support of others or criticizing the actions by political peers or media actors - emerge as the most popular in this regard. Results further show that the most common type of feedback is likes - a finding that suggesting that a reassessment of the viral qualities of Facebook for purposes like these is necessary.
机译：尽管已经有相当多的研究调查了政界人士对Twitter的使用，但在这方面如何使用Facebook的工作却很少。通过对2013年挪威大选期间党魁对Facebook的使用进行研究，本论文扩展了我们对政客使用社交媒体的见解。本文着重于两个总体领域：衡量党的领导人在其职务上提出的不同主题以及这些活动可能导致的反馈类型（在这里被理解为喜欢，评论和分享）。结果表明，这些活动的类型政治家最不愿意提供的内容（承认他人的支持或批评政治同行或媒体参与者的行为）在这方面最受欢迎。结果进一步表明，最常见的反馈类型是“喜欢”-这一发现表明，出于上述目的，有必要对Facebook的病毒质量进行重新评估。

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