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Tweeting the public: journalists' Twitter use, attitudes toward the public's tweets, and the relationship with the public

机译:公开鸣叫:记者的Twitter使用,对公众鸣叫的态度以及与公众的关系

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This paper examines the associations between Korean journalists' perceived attitudes toward the public, their relationship with the public, and their Twitter activities. Reading and following the public's tweets was the most frequent activity for journalists on Twitter, followed by Twitter use for their personal life, the promotion of their and their organization's news stories, and job-related interaction activities with the public. Results also demonstrate that Korean journalists actively utilize the public's tweets for their news stories (e.g. as news sources). In addition, journalists' perceived usefulness of the public's tweets and perceived influence of the public's tweets are related to job-related interaction activities and their use of the public's tweets in their news stories. Importantly, journalists' perceived relationship with the public shows a positive association with their Twitter activities such as personal use, interaction with the public, and promotion activities on Twitter. The findings indicate that journalists utilize the public's tweets for their professional work and that public opinions on Twitter can be incorporated in news stories through the interaction between journalists and the public in the Twitter sphere. This exploratory study contributes to our understanding of the potential role of social media, Twitter, in particular, in informationews flow in the digital media environment, and also opens a potentially fruitful avenue for further investigations in this area.
机译:本文研究了韩国记者对公众的看法,他们与公众的关系以及他们的Twitter活动之间的联系。在Twitter上,阅读和关注公众的推文是最频繁的新闻活动,其次是Twitter的个人生活,推销其及其组织的新闻故事以及与公众进行的与工作相关的互动活动。结果还表明,韩国记者积极利用公众的推文来撰写新闻报道(例如,作为新闻来源)。此外,新闻工作者对公众推文的有用性和公众推文的影响力与工作相关的互动活动及其在新闻报道中对公众推文的使用有关。重要的是,记者与公众的感知关系与其Twitter活动(例如个人使用,与公众的互动以及Twitter上的宣传活动)呈正相关。调查结果表明,记者利用公众的推文进行专业工作,而Twitter上的公众意见可以通过Twitter与公众之间的记者和公众互动而纳入新闻报道中。这项探索性研究有助于我们理解社交媒体(尤其是Twitter)在数字媒体环境中的信息/新闻流中的潜在作用,并且还为该领域的进一步研究开辟了一条富有成果的途径。

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