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Media competence in adult citizens in Andalusia, Spain

机译：西班牙安大路西亚成年公民的媒体能力

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Videogames, televisions, and computers in all their forms, and smartphones, are everywhere to the extent that the time spent in front of a screen by all sectors of society now takes up most of the leisure time of the citizens of all four corners of the world. Yet in the face of this barrage of media, citizens have developed few formative experiences for acquiring these audiovisual and media languages or for increasing their audiovisual and media skills. The main aim of this study is to assess media competence in the Spanish region of Andalusia with the use of an instrument specially designed for the purpose. The measurement criteria and indicators of this tool are shaped by media literacy paradigms and leading international reference models, in particular the model proposed by Hobbs. The instrument consists of indicators which, according to their features, are measured via subjective or objective questions and multiple choice (ordinal or nominal) options. Measurement is standardized by the interpretation of the responses to the items on a scale of 1- 4. The construct is validated by means of factorial analysis to confirm the presence of the five factors (criteria) that form the instrument. The sample consists of 667 adult citizens aged 18-55, resident in Andalusia. The results corroborate the influence of demographic factors on media literacy levels and help identify clusters of citizens that can facilitate the design of targeted literacy projects. The results show that media competence is a construct articulated by dimensions of a varied nature that correlate in many different ways to distinctive social groups within this study.
机译：电子游戏，电视，各种形式的计算机以及智能手机无处不在，其程度是，社会各阶层在屏幕前所花费的时间现在占据了四个角落的公民的大部分闲暇时间。世界。但是面对这种媒体，公民在获取这些视听和媒体语言或提高他们的视听和媒体技能方面几乎没有形成任何形成性的经验。这项研究的主要目的是通过使用专门为此目的设计的工具来评估安达卢西亚西班牙地区的媒体竞争力。该工具的衡量标准和指标受媒体素养范式和国际领先参考模型（特别是霍布斯提出的模型）的影响。该工具由指标组成，根据其特征，可以通过主观或客观问题以及多项选择（常规或名义）进行衡量。通过对项目响应的解释以1-4的比例对测量进行标准化。通过阶乘分析对结构进行验证，以确认构成仪器的五个因素（标准）的存在。样本包括居住在安达卢西亚的667名18-55岁的成年公民。结果证实了人口统计学因素对媒体素养水平的影响，并有助于确定可以促进有针对性的素养项目设计的公民群体。结果表明，媒体能力是一种结构，其结构具有多种多样的性质，并以多种不同方式与本研究中的独特社会群体相关。

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