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YOUNG WOMEN'S BLOGS AS ETHICAL SPACES

机译：年轻女性博客的道德空间

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The increased visibility of personal blogs in the last decade has been lamented by some scholars as a sign of increasing individualization and superficiality in public discourse. New media technology and culture blur boundaries and raise new questions about personal and public issues, roles and responsibilities. In this they may also open up spaces Jor individual self-expression as well as collective reflections on values and norms Jor interpersonal relations. This article explores how personal blogs written by some of the best known young Swedish female bloggers can be seen as 'ethical spaces'. Such spaces are formed in interaction between media producers, texts and users, and have a performative character in that they contribute to expanding and negotiating social norms and cultural values in society. Through an analysis of postings to and comments on the blogs, the article discusses the ethical issues that are raised, and what connections between personal experiences and discourses on young women's self-expression, social relations and position in society are being made. The analysis also shows how bloggers in various ways create ethical spaces through performing roles as moderators, provocateurs or friends. Finally, the article argues that, despite the focus on personal issues, these blogs constitute performative spaces that contribute to personal as well as public negotiations of ethics, values and norms in contemporary Sweden.
机译：在过去的十年中，个人博客的知名度不断提高，一些学者对此表示遗憾，这是公共话语中个性化和肤浅化的标志。新媒体技术和文化模糊了界限，并引发了有关个人和公共问题，角色和责任的新问题。在这种情况下，他们还可以开拓约尔个人自我表达的空间，以及对约尔人际关系的价值观和规范的集体反思。本文探讨了由一些瑞典最著名的年轻女性博客作者撰写的个人博客如何被视为“道德空间”。这样的空间是由媒体生产者，文本和用户之间的互动形成的，并且具有表演性，因为它们有助于扩展和协商社会中的社会规范和文化价值。通过分析博客上的帖子和评论，文章讨论了所提出的道德问题，以及关于个人经验和关于年轻女性的自我表达，社会关系和社会地位的论述之间的联系是什么。分析还显示了博客作者如何通过扮演主持人，挑衅者或朋友的角色，以各种方式创造道德空间。最后，文章认为，尽管关注个人问题，但这些博客仍构成了表演空间，有助于在当代瑞典进行个人和公共道德，价值和规范的谈判。

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