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REACHING CITIZENS ONLINE How youth organizations are evolving their web presence

机译：在线访问公民青年组织如何发展其网络形象

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Keeping in mind the potential consequences that digital communication may hold Jot democratic societies, this research focuses on better understanding the web presence of UKjouth organizations. It is interesting to examine how such organizations tie their theoretical conception of citizenship (their 'offline' philosophy) to the choices they make about web presence (their 'online' structure). Web presence — in this case, websites but also the use of Web 2.0 applications — can aim to provide information and promote participation, but can also encourage a particular view of citizenship and use certain forms of communication to advance this view. This paper focuses on seven youth organizations that embrace either a more conventional or non-conventional view of citizenship and have expanded their web presence from a dedicated website into Web 2.0, particularly social networking sites. First, I will summarize interview findings with web producers to better understand the philosophy behind web presence of the youth organization, along with a look at official website content. Second, I will provide a first look at how such organizations have adapted to Web 2.0, specifically via Facebook and Twitter. This paper contributes to an understanding of how online spaces and in particular the adaptation to Web 2.0 reflect offline views towards citizenship, a particularly important focus in an environment of increasing concern as to how to reach youth via technology.
机译：考虑到数字通信可能给乔特民主社会带来的潜在后果，本研究着重于更好地了解UKjouth组织的网络存在。研究此类组织如何将其公民身份的理论概念（其“离线”哲学）与他们对网络存在做出的选择（其“在线”结构）联系起来很有趣。 Web的存在（在这种情况下，是网站以及Web 2.0应用程序的使用）可以旨在提供信息和促进参与，但也可以鼓励对公民身份的特定看法，并使用某些形式的交流来推进这种看法。本文着重于七个青年组织，这些组织采用传统的或非传统的公民身份，并将其网络影响力从专用网站扩展到Web 2.0，尤其是社交网站。首先，我将总结与网络制作人的访谈结果，以更好地理解该青年组织在网络上的存在背后的理念，并查看官方网站内容。其次，我将首先介绍这些组织如何适应Web 2.0，特别是通过Facebook和Twitter。本文有助于理解在线空间，尤其是对Web 2.0的适应如何反映离线的公民观，这是在人们日益关注如何通过技术接触青年的环境中的一个特别重要的重点。

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