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Manufacturing Community In An Online Activist Organization: The rhetoric of MoveOn.org's e-mails

机译：在线激进组织中的制造社区：MoveOn.org电子邮件的措辞

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Using the online activist organization MoveOn.org as a case study, I examine how an Internet-based organization constructs an image of community in the absence of traditional avenues for community development. Through the rhetoric in its e-mails, MoveOn constructs an image of 'the MoveOn community' and uses this image to mobilize members Jor political activism. To be successful, MoveOn must define community boundaries, empower members, and activate them. This top-down community construction does not allow members to negotiate the meaning or values of the community. I refer to this community form as a manufactured community because it is produced and marketed to activists much like a product. I also argue that the model of fast activism inherent to online activist organizations is adaptive to our current fast-paced society. Moreover, this model of activism allows new segments of the population to become 'biographically available' (McAdam 1986, 1999) for political participation.
机译：我以在线激进组织MoveOn.org为例，研究了在缺乏传统社区发展途径的情况下，基于互联网的组织如何构建社区形象。通过其电子邮件中的夸夸其谈，MoveOn构建了“ MoveOn社区”的形象，并利用该形象动员了约尔政治活动家。为了成功，MoveOn必须定义社区边界，授权成员并激活它们。自上而下的社区构建不允许成员协商社区的含义或价值。我将此社区形式称为制造型社区，因为它是像产品一样生产和销售给维权人士的。我还认为，在线激进组织固有的快速激进主义模式可以适应我们当前的快节奏社会。而且，这种激进主义模式使新的人口群体成为“可传记的”（McAdam 1986，1999），可以参与政治活动。

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