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YouTube and Proposition 8 A case study in video activism

机译：YouTube和Proposition 8视频行动主义案例研究

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摘要

The present study uses California's Proposition 8 campaign as a case study for an exploratory investigation of video activism online. We conducted a content analysis of a sample of Proposition 8 videos drawn at random from the results of a keyword search of YouTuhe. Main findings from the analysis (N = 801) show that a majority of the videos were made up of original content and took a position against Proposition 8. The results also show that video posters on different sides of the debate drew on different mixes of video forms as the election debate progressed. A greater proportion of 'Yes on 8' videos were scripted and professionally produced while 'No on 8' videos were more often amateur creations and served to witness the widespread protests in the aftermath of the election.
机译：本研究以加利福尼亚州的提案8提案为例，对在线视频行动进行了探索性调查。我们根据YouTuhe的关键字搜索结果对随机抽取的8号提案视频样本进行了内容分析。分析的主要发现（N = 801）表明，大多数视频都是由原始内容组成，并与命题8相对立。结果还显示，辩论不同侧的视频海报使用了不同的视频组合随着选举辩论的进行而形成。更大比例的“是八集”视频是经过脚本编写和专业制作的，而“不是八集”视频则更多是业余创作，可以用来见证大选后的广泛抗议。

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  • 来源
    《Information communication and society》 |2010年第3期|325-349|共25页
  • 作者

    Kjerstin Thorson; Brian Ekdale; Porismita Borah; Kang Namkoong; Chirag Shah;

  • 作者单位

    School of Journalism and Mass Communication, University of Wisconsin-Madison,Madison, USA;

    School of Journalism and Mass Communication, University of Wisconsin-Madison, Madison,USA;

    School of Journalism and Mass Communication, University of Wisconsin-Madison,Madison, USA;

    School of Journalism and Mass Communication, University of Wisconsin-Madison, Madison, USA;

    School of Information and Library Science, University of North Carolina-Chapel Hill, Chapel Hill, USA;

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  • 原文格式 PDF
  • 正文语种 eng
  • 中图分类
  • 关键词

    politics; video; YouTube;

    机译：政治;视频;的YouTube;

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