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www.faith.org (Re)structuring communication and the social capital of religious organizations

机译：www.faith.org（重新构建）宗教组织的传播和社会资本

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This paper examines the relationships between Internet and social capital building within religious organizations, which are relatively understudied foci. Building upon theoretical insights provided by new institutionalism and recent research on the Internet, social capital and religion, this article explores the ways in which religious organizations have (re)structured their norms, values, and practices of religious community in light of the incorporation of the Internet into their congregational life. Drawing from interviews conducted with Christian and Buddhist religious leaders in Toronto, this article discusses three major relationships in which the effects of the Internet on social capital may be understood, that is, complementary, transformative, and perverse relationships. Religious organizations are traditionally associated with relatively high stocks of social capital, yet findings here suggest that their communicative norms, values, and practices are changing to a varying extent. The results also indicate that the relationship between the Internet and social capital building is largely complementary; however, the Internet is perceived by some to be a 'mixed blessing', facilitating the potential transformation of organizational practices that affect community norms while leading to the dispersion of religious ties that could undermine community solidarity. Thus, contrary to earlier studies that have documented no evidence of innovations involving the reconfiguration of organizational practices and the adjustment of mission or services, findings here illustrate how some religious organizations have expanded the scope of their calling and restructured their communicative practices to spur administrative and operational effectiveness. Like other organizations, religious organizations are not insulated from technological changes including those associated with the Internet. This study clarifies and identifies key ways in which the distinct spirituality, cultural values, and institutional practices and norms of religious organizations influence communication processes that constitute bridging and bonding Jorms of social capital in this dot.org era of faith.
机译：本文研究了宗教组织内部相对较少研究的互联网与社会资本建设之间的关系。本文以新制度主义提供的理论见解以及对互联网，社会资本和宗教的最新研究为基础，探讨了宗教组织根据宗教组织的纳入来（重新）构建其规范，价值和宗教社区实践的方式。互联网进入他们的会众生活。本文通过在多伦多与基督教和佛教宗教领袖进行的访谈中，讨论了可以理解互联网对社会资本影响的三个主要关系，即互补关系，变革性关系和不正当关系。传统上，宗教组织与相对较高的社会资本存量有关，但这里的发现表明，他们的交往规范，价值观和做法在不同程度上有所变化。结果还表明，互联网与社会资本建设之间的关系在很大程度上是互补的。然而，互联网被某些人视为“混合的祝福”，它促进了影响社区规范的组织实践的潜在转变，同时导致宗教联系的分散，这可能破坏社区的团结。因此，与先前的研究没有文献记录的创新涉及组织方式的重新配置以及任务或服务的调整相反，这里的发现表明某些宗教组织如何扩大其呼唤范围并重组其交流方式，以刺激行政和宗教活动。运作效率。像其他组织一样，宗教组织也无法避免技术变革，包括与互联网相关的技术变革。这项研究阐明并确定了关键的方式，在此dot.org信仰时代，宗教组织独特的灵性，文化价值，制度惯例和宗教组织的规范影响了沟通过程，这些沟通过程构成了社会资本的桥梁和纽带。

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