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GROOMING, GOSSIP, FACEBOOK AND MYSPACE: WHAT CAN WE LEARN ABOUT THESE SITES FROM THOSE WHO WON'T ASSIMILATE?

机译:遍地开花,闲话,脸书和我的空间:我们可以从那些不会被同化的地方中学到些什么?

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This paper explores the rapid adoption of online social network sites (also known as social networking sites) (SNSs) by students on a US college campus. Using quantitative (n = 713) and qualitative (n = 51) data based on a diverse sample of college students, demographic and other characteristics of SNS users and non-users are compared. Starting with the theoretical frameworks of Robin Dunbar and Erving Goffman, this paper situates SNS activity under two rubrics: (1) social grooming; and (2) presentation of the self. This study locates these sites within the emergence of social computing and makes a conceptual distinction between the expressive Internet, the Internet of social interactions, and the instrumental Internet, the Internet of airline tickets and weather forecasts. This paper compares and contrasts the user and non-user populations in terms of expressive and instrumental Internet use, social ties and attitudes toward social-grooming, privacy and efficiency. Two clusters are found to influence SNS adoption: attitudes towards social grooming and privacy concerns. It is especially found that non-users display an attitude towards social grooming (gossip, small-talk and generalized, non-functional people-curiosity) that ranges from incredulous to hostile. Contrary to expectations, non-users do not report a smaller number of close friends compared with users, but they do keep in touch with fewer people. Users of SNS are also heavier users of the expressive Internet, while there is no difference in use of instrumental Internet. Gender also emerges as an important predictor. These findings highlight the need to differentiate between the different modalities of Internet use.
机译:本文探讨了美国大学校园中学生对在线社交网站(也称为社交网站)(SNS)的快速采用。使用基于不同大学生样本的定量(n = 713)和定性(n = 51)数据,比较了SNS用户和非用户的人口统计特征和其他特征。从罗宾·邓巴(Robin Dunbar)和欧文·高夫曼(Erving Goffman)的理论框架入手,本文将SNS的活动分为两个主题:(1)社会修饰; (2)自我展示。这项研究将这些站点定位在社交计算的出现范围内,并对表达性互联网,社交互动互联网和工具性互联网,机票和天气预报互联网进行了概念上的区分。本文在表达性和工具性的Internet使用,社会联系以及对社交修饰,隐私和效率的态度方面对用户和非用户人群进行了比较和对比。发现有两个集群会影响SNS的采用:对社交修饰和隐私问题的态度。尤其发现,非使用者表现出对社交修饰的态度(八卦,闲聊和普遍的,无功能的人们好奇心),其范围从怀疑到敌对。与期望相反,与用户相比,非用户不会报告较少的密友,但是他们会与更少的人保持联系。 SNS的用户也是富有表现力的Internet的重度用户,而工具性Internet的使用没有区别。性别也成为重要的预测指标。这些发现强调了区分互联网使用的不同方式的必要性。

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