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PERSONAL NETWORKS AND THE PERSONAL COMMUNICATION SYSTEM: USING MULTIPLE MEDIA TO CONNECT

机译:个人网络和个人通信系统:使用多媒体进行连接

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In contrast to technologically deterministic approaches that focus on how communication technology affects social relationships, this paper examines how individuals draw on a variety of commonly used communication media in conjunction with in-person contact to stay connected to their personal networks. I term this use of multiple communication media the 'personal communication system'. Findings are based on a random sample telephone survey of 2200 adults living throughout the continental USA. Descriptive statistics show that despite the popularity of email and mobile phones, in-person and landline phone contact are still the most common ways of connecting with personal networks. Multivariate analysis reveals a more complex picture of media use, showing that the extent to which each medium is used varies to differing degrees with the size and diversity of personal networks. Hierarchical cluster analysis is used to explore the possibility that individuals may have different types of personal communication systems. Results show only two distinct clusters: those who draw heavily on all types of media to connect with their personal networks and those who draw less heavily on all types of media. Heavy communicators typically have larger and more diverse personal networks than light communicators. When taken together, the results presented in this paper suggest that rather than radically altering relationships, communication technology is embedded in social networks as part of a larger communication system that individuals use to stay socially connected.
机译:与侧重于通信技术如何影响社会关系的技术确定性方法相反,本文研究了个人如何利用各种常用的通信媒体以及面对面的联系来保持与个人网络的连接。我将这种对多种通信媒体的使用称为“个人通信系统”。调查结果基于对整个美国大陆上2200名成年人的随机抽样电话调查。描述性统计数据表明,尽管电子邮件和移动电话非常流行,但是面对面和座机电话联系仍然是与个人网络进行连接的最常见方式。多变量分析揭示了媒体使用情况的更复杂图景,表明每种媒体的使用程度随个人网络的规模和多样性而不同。层次聚类分析用于探讨个人可能具有不同类型的个人通信系统的可能性。结果显示只有两个截然不同的集群:大量使用各种类型的媒体来连接个人网络的人,以及较少使用各种类型的媒体的人。与轻型通讯员相比,重型通讯员通常具有更大,更多样化的个人网络。综上所述,本文提出的结果表明,通信技术不是从根本上改变关系,而是作为较大的通信系统的一部分嵌入到社交网络中,个人用来保持社交联系。

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