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Only joking? Online humour in the 2005 UK general election

机译：只是开个玩笑？ 2005年英国大选中的在线幽默

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摘要

Humour has long been a part of election campaigns but rarely has election humour been subject to scholarly analysis. The increasing popularity of new forms of Internet-based humour has, however, raised questions about the significance of humour in campaigning and whether online humour can be used as means of stimulating political engagement. This article assesses online humour in the context of the 2005 UK election, exploring both the motivations of the different actors who distributed web-based political humour and the nature of the texts themselves. We find that whilst the official party campaigns use humour very cautiously, there has been an upsurge in humour based campaigns from net activists as well as more traditional broadcasters. Yet, overall, the way that humour is used is paradoxical, since it often attempts to encourage participation but portrays politics as a cynical game, leaving the rationale for political participation unclear.
机译：长期以来，幽默一直是竞选活动的一部分，但很少有人对选举幽默进行学术分析。但是，基于Internet的新形式的幽默越来越流行，这引发了关于幽默在竞选活动中的重要性以及在线幽默是否可以用作刺激政治参与的手段的疑问。本文在2005年英国大选的背景下评估了在线幽默，探讨了分发基于网络的政治幽默的不同参与者的动机以及文本本身的性质。我们发现，尽管官方聚会活动非常谨慎地使用幽默，但网络活动家以及更传统的广播公司在基于幽默的活动中一直在高涨。然而，总的来说，幽默的使用方式是自相矛盾的，因为它常常试图鼓励参与，但将政治描绘成一种玩世不恭的游戏，从而使政治参与的理由尚不清楚。

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