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首页> 外文期刊>Information Communication & Society >Buy memes low, sell memes high: vernacular criticism and collective negotiations of value on Reddit's MemeEconomy
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Buy memes low, sell memes high: vernacular criticism and collective negotiations of value on Reddit's MemeEconomy

机译:购买MEMES低,卖MEMES高:冬青批评与集体谈判对REDDIT的MEMEONONOMY的价值

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摘要

While existing scholarship has focused on distilling the attributes of successful memes and the dynamics of their propagation in online spaces, there is a lack of research on the vernacular criticism of memes beyond quantitative markers of popularity. By examining the MemeEconomy community on Reddit, where 'meme traders' appropriate stock market terminology to discuss and appraise memes, this article aims to understand how this particular subculture of self-proclaimed meme insiders assigns value to viral media. Our findings point to the salience of four key features that are seen to determine a meme's value: its positioning in relation to the mainstream, its versatility and expansion potential, its topicality or cultural relevance, and its perceived quality. We discuss implications for the formation and reinforcement of subcultural identities around memes, and theorize the role of vernacular criticism as fulfilling significant social functions in online communities.
机译:虽然现有奖学金侧重于蒸馏成功模因的属性和在线空间中传播的动态,但缺乏对超越普及定量标志的模因的思想批判的研究。通过审查Reddit上的Memeeconomy社区,在讨论和评估模型的“MEME Traders”适当的股票市场术语的情况下,本文旨在了解自称为MEME内部人员的这种特定传代分配给病毒媒体的特定传代媒体。我们的发现指出了四个关键特征的显着性,这些功能被认为确定了MEME的价值:其与主流的定位,其多功能性和扩张潜力,其主题或文化相关性及其感知质量。我们讨论对MEMES周围潜水性身份的形成和加强的影响,了解白话批判在在线社区中实现重要社交功能的作用。

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