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Chilling Netflix: financialization, and the influence of the Chinese market on the American entertainment industry

机译:冷却Netflix:金融化,中国市场对美国娱乐业的影响

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摘要

This article argues that as China becomes more central to streaming platform revenues, the global influence of Chinese content regulators will rise, not just because of restrictions in the Chinese market, but because of the active participation of US technology firms, driven by the demands of US capital markets. This article demonstrates how financialization, or prioritization of shareholder value above all else, in the US technology industry expands the influence of Chinese digital media standards. To explain this phenomenon, the article examines the case of Netflix and its competitor and partner in China, iQiyi. Netflix has predicated its growth on being able to enter global markets but has thus far only been successful in distributing limited amounts of its content in China, most notably through licensing deals with the Chinese platform iQiyi. Through its iQiyi content partnership, Netflix is participating in China's media content control regime. iQiyi leveraged content from Netflix to expand its user based prior its IPO in the United States, where it can operate, but Netflix cannot. Ultimately, this article demonstrates how the US technology industry expands the influence of Chinese regulators.
机译:本文认为,随着中国变得更加核心流动平台收入,中国内容监管机构的全球影响力将会上升,而不仅仅是因为中国市场的限制,而且由于美国技术公司的积极参与,所以受到了需求的推动美国资本市场。本文展示了股东价值高于其他所有人,在美国科技产业中,扩大了中国数字媒体标准的影响。为了解释这种现象,文章审查了Netflix及其竞争对手和伙伴的案件,Iqiyi。 Netflix在能够进入全球市场的增长,迄今为止仅成功地在中国分发了有限的含量,最重要的是通过与中国平台智商的许可交易。通过其IQIYI内容伙伴关系,Netflix正在参与中国的媒体内容控制制度。 iqiyi利用Netflix的内容来扩展其基于用户的用户在美国的IPO,它可以运行,但Netflix不能。最终,本文展示了美国技术产业如何扩大中国监管机构的影响。

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