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The digital divide in individual e-commerce utilization in China:results from a national survey

机译：中国个人电子商务利用中的数字鸿沟：一项全国调查的结果

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摘要

Using data from a national survey with 1,288 respondents, this study investigates the socio-demographic determinants of the first-order digital divide (access to the Internet) and the second-order digital divide (e-commerce use) in China. The survey employed spatial probability sampling technology so it would encompass migrants as well as registered residents. Multiple logistic regressions were applied to model the associations between access to the Internet/e-commerce use and demographic characteristics, socio-economic attributes, and migration and residency status. The results demonstrate the significant effects of rural-urban inequality and socio-economic divisions in Internet access. Age, gender, education, and residency were identified as significant predictors for individual e-commerce use. The findings provide helpful information for enterprises wishing to broaden their business horizons. The research can also be used in designing effective policies to reduce China's digital inequality.
机译：本研究使用来自1,288名受访者的全国调查数据，调查了中国一阶数字鸿沟（访问互联网）和二阶数字鸿沟（电子商务使用）的社会人口统计学决定因素。该调查采用空间概率采样技术，因此它既包括移民也包括注册居民。应用了多个逻辑回归模型来建模对Internet /电子商务使用的访问与人口特征，社会经济属性以及迁移和居住状态之间的关联。结果表明，城乡不平等和社会经济分工在互联网接入方面具有重大影响。年龄，性别，教育程度和居住地被确定为个人电子商务用途的重要预测因素。调查结果为希望拓宽业务范围的企业提供了有用的信息。该研究还可用于设计有效的政策来减少中国的数字不平等。

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