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首页> 外文期刊>Information economics and policy >Thank you for being a friend: The roles of strong and weak social network ties in attracting backers to crowdfunded campaigns
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Thank you for being a friend: The roles of strong and weak social network ties in attracting backers to crowdfunded campaigns

机译：感谢您成为朋友：强弱的社交网络纽带在吸引支持者参与众筹活动中的作用

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摘要

This paper uses daily panel data to study the effects that entrepreneurs' social networks have on the success of their projects seeking capital from a potentially large group of individual investors (i.e. crowdfunding). Much of the literature to date demonstrates both theoretically and empirically that the benefit of large social networks accrues at the beginning of the crowdfunding campaign and are commonly the initial contributions that the project receives. We find this is consistent with unsuccessful campaigns, however, among successful campaigns many of the benefits of large online social networks occur only after the project has met its funding goal. In particular, we find that entrepreneurs with relatively large online social networks receive a statistically significantly larger number of backers only after the project is successfully funded. It is hypothesized this result is due to the composition of strong and weak ties in the entrepreneur's social network. Importantly, when a project reaches its funding goal a positive signal of its quality is sent to those in the entrepreneur's social network and motivates the relatively large group of weak ties in it to contribute. As a result, it puts into question the value that strong ties can have in aiding entrepreneurs in reaching their funding goal. (C) 2019 Elsevier B.V. All rights reserved.
机译：本文使用每日面板数据来研究企业家的社交网络对从潜在的大量个人投资者中寻求资金的项目成功的影响（即众筹）。迄今为止，许多文献在理论上和经验上都证明，大型社会网络的好处是在众筹活动开始时就产生的，并且通常是该项目获得的初始捐款。我们发现这与失败的竞选活动是一致的，但是，在成功的竞选活动中，大型在线社交网络的许多好处只有在项目达到其融资目标后才会出现。特别是，我们发现具有相对较大的在线社交网络的企业家只有在成功资助该项目后，才能获得统计上显着更多的支持者。据推测，这一结果是由于企业家社交网络中强而有力的纽带的组合所致。重要的是，当一个项目达到其筹资目标时，就会向企业家的社交网络中的人员发送一个积极的信号，表明其质量，并激励其中相对薄弱的群体做出贡献。结果，它使人怀疑牢固的联系对于帮助企业家实现其筹资目标的价值。 （C）2019 Elsevier B.V.保留所有权利。

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