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An economic analysis of online streaming music services

机译：在线流音乐服务的经济分析

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摘要

Streaming music services represent the music industry's greatest prospective source of revenue and are well established among consumers. This paper presents a theory of a streaming music business model consisting of two types of services provided by a monopolist. The first service, which offers access free of charge, is of low quality and financed by advertising. The second service charges its users and is of high quality. The analysis demonstrates that if users are highly tolerant of commercials, the monopolist benefits from advertising funding and hence charges a high price to users of the fee-based service to boost demand for the advertising supported service. The analysis addresses the welfare consequences of such a business model and shows it is an effective policy for combating digital piracy.
机译：流音乐服务代表了音乐行业最大的潜在收入来源，并在消费者中建立了完善的基础。本文提出了一种流音乐业务模型的理论，该模型由垄断者提供的两种服务组成。第一项提供免费访问的服务质量低下，并通过广告提供资金。第二项服务向用户收费，并且质量高。该分析表明，如果用户对广告具有很高的容忍度，则垄断者将从广告资金中受益，从而向收费服务的用户收取高价，以刺激对广告支持服务的需求。该分析解决了这种业务模型的福利后果，并表明这是打击数字盗版的有效政策。

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