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An empirical study of payment technologies, the psychology of consumption, and spending behavior in a retailing context

机译:零售环境下支付技术,消费心理和消费行为的实证研究

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摘要

Our study investigates differences in spending behavior among consumers using three alternative payment technologies: cash, credit cards, and stored value contactless smart cards. We provide a deeper understanding of how different payment mechanisms directly impact consumer spending behavior in a retailing context, their influences on customers' psychology of consumption, and perceptions of payment technologies. We show that the payment process can do so by significantly affecting the subjective awareness of spending only. In contrast, the source of money can affect perceived payment security only. Both perceived security and convenience have little effect on spending behavior.
机译:我们的研究使用三种替代支付技术调查了消费者之间的消费行为差异:现金,信用卡和储值非接触式智能卡。我们更深入地了解不同的支付机制如何直接影响零售环境中的消费者支出行为,它们对客户的消费心理的影响以及对支付技术的看法。我们表明,支付过程可以通过显着影响仅支出的主观意识来做到这一点。相反,资金来源只能影响感知的付款安全性。安全性和便利性对消费行为几乎没有影响。

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