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Achieving and maintaining important roles in social media

机译：在社交媒体中实现并维持重要角色

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A significant problem common for different domains of applications is an issue of obtaining and keeping an influential position in the respective social media society. In this paper a new approach is proposed based on the analysis of roles of users in groups identified within society. Three different dimensions of user behavior are considered as key elements of these roles: Their activity, influence and cooperativeness/competition. Taking into account measures describing these dimensions, a set of roles characterizing behaviors of users in groups is formulated. We propose an original set of roles with their justification in sociological models, develop an easy extendable model of a social system and conduct experiments to allow us to define patterns describing stability and variability of given roles as well as statistics of transitions in time between these considered roles. To define the roles, we took into account different features of user interactions, both quantitative and qualitative. We propose an integrated approach to the analysis of role changes in the context of group evolution. We consider behavior of users in groups with different sizes and differences between them. We also analyse the stability of individual roles players by users in groups and often occurring transitions between individual roles. The obtained results, interpreted also from the sociological point of view, allow the formulation of general recommendations on which behaviors of users could ensure achieving and maintaining influential roles in social media. The most frequent patterns of transitions between roles are identified and significant similarities between them for two considered blog portals are described. The approaches and methods of analysis presented in the paper may be applied to support decisions leading to obtaining and maintaining influential positions in social media, which may be useful for the promotion of goods and services, leading business or political campaigns.
机译：对于不同应用领域普遍存在的重要问题是在各自的社交媒体社会中获得并保持有影响力的地位的问题。在本文中，基于对社会中确定的群体中用户角色的分析，提出了一种新方法。用户行为的三个不同维度被认为是这些角色的关键要素：他们的活动，影响和合作/竞争。考虑到描述这些维度的措施，制定了一组表征用户分组行为的角色。我们提出一套原始角色及其在社会学模型中的论据，开发一个易于扩展的社会系统模型，并进行实验以允许我们定义描述给定角色的稳定性和可变性的模式，以及这些角色之间的时间变化统计角色。为了定义角色，我们考虑了用户交互的不同功能，包括定量和定性。我们提出了一种综合的方法来分析群体进化背景下的角色变化。我们考虑不同大小和不同群体的用户行为。我们还分析了用户分组中各个角色扮演者的稳定性以及各个角色之间经常发生的过渡。所获得的结果，也从社会学的角度进行解释，可以提出一般性建议，即用户的行为可以确保在社交媒体中实现并保持有影响力的角色。确定了角色之间最频繁的转换模式，并描述了两个已考虑的博客门户之间的显着相似之处。本文介绍的分析方法和方法可用于支持决策，这些决策可导致在社交媒体中获得和维持有影响力的职位，这可能对促进商品和服务，领导商业或政治运动有用。

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