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Information tailoring and framing in wearable health communication

机译：可穿戴健康通信中的信息定制和框架

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Wearable devices, including smartwatches, smart glasses, and fitness trackers, are becoming increasingly popular, and greater emphasis is being placed on their health-related functions. In light of this new development, this study explores the role of smartwatches as mobile health communication tools and proposes information tailoring (personalization vs. customization) and regulatory framing (promotion vs. prevention-framed) as potential strategies for promoting the tendency for self-preservation. Results from a between-subjects experiment (N=100) revealed that a customized as opposed to a personalized health message was more effective in promoting self-preservation and inducing positive attitudes toward and representativeness of the message. Meanwhile, regulatory framing was found to have no effects on the outcome. Theoretical and design implications of the key findings are discussed.
机译：包括智能手表，智能眼镜和健身追踪器在内的可穿戴设备正变得越来越流行，并且越来越重视与健康相关的功能。根据这一新进展，本研究探讨了智能手表作为移动健康通信工具的作用，并提出了信息定制（个性化与定制）和监管框架（促销与预防框架）作为促进自我倾向的潜在策略。保存。受试者间实验（N = 100）的结果表明，个性化的健康信息与个性化的健康信息相反，在促进自我保护和诱导对信息的积极态度和代表性方面更有效。同时，发现监管框架对结果没有影响。讨论了主要发现的理论和设计意义。

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