Interactivity in Society: Locating an Elusive Concept

Erik P. Bucy

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Interactivity in Society: Locating an Elusive Concept

机译：社会互动：找到难以捉摸的概念

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Interactivity has been identified as a core concept of new media, yet despite nearly three decades of study and analysis, we scarcely know what interactivity is, let alone what it does, and have scant insight into the conditions in which interactive processes are likely to be consequential for members of a social system. This article attempts to address this deficiency by critiquing three self-defeating tendencies and an erroneous assumption of interactivity research, then proposes four basic propositions around which systematic knowledge regarding interactivity in society may be built. In the spirit of bridging mass and interpersonal processes, a model of interactivity is proposed to initiate discussion about the concept as a cross-level and multivalent phenomenon—one with both positive and negative consequences—and to spur more socially relevant research. For interactivity to succeed as a concept, it must have some meaningful social and psychological relevance beyond its technical status as a property of media systems or message exchanges.

机译：交互已被确定为新媒体的核心概念，但是尽管进行了近三十年的研究和分析，我们几乎不知道交互是什么，更不用说交互了什么，并且对交互过程可能发生的条件缺乏了解。对于社会系统成员而言是必然的。本文试图通过提出三种自我挫败的倾向和对交互研究的错误假设来解决这一缺陷，然后提出四个基本命题，围绕这些基本命题可以构建有关社会交互性的系统知识。本着弥合大众和人际关系的精神，提出了一种互动模型，以启动对该概念的讨论，这种概念是一种跨层次和多价的现象，既有积极的后果也有消极的后果，并激发了更多与社会相关的研究。为了使交互作为一个概念成功，它必须具有超越其作为媒体系统或消息交换属性的技术地位的有意义的社会和心理相关性。

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《The Information Society》 |2004年第5期|p.375-385|共11页
作者
Erik P. Bucy;
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作者单位

Department of Telecommunications, 1229 E. Seventh Street, Indiana University, Bloomington, IN 47405-5501 USA;

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原文格式 PDF
正文语种 eng
中图分类情报学、情报工作;
关键词
interactivity; media interaction; user perceptions; reciprocal communication; technology affordances;

机译：互动性;媒体交互作用;用户认知度;对等沟通;技术能力;

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Interactivity in Society: Locating an Elusive Concept

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