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Developing community capability for e-commerce development in rural China: A resource orchestration perspective

机译：发展中国农村电子商务发展的社区能力：资源管制观点

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Community capability enables a large number of rural citizens to cooperatively engage in e-commerce as an e-commerce cluster, and it thus plays a critical role in e-commerce development in the rural regions of developing countries. Taking the resource orchestration perspective as the theoretical lens, this study investigates the process for developing community capability. Two cases of community capability development in rural Chinese villages are studied. The findings reveal two settings for community capability development-government supported and self-orchestrated-and show that community capability is developed through the individual capabilities of lead users and the resource orchestration interactions of stakeholders. This study has theoretical implications because it reveals the importance of developing community capability by orchestrating resources beyond merely providing training and education to rural community members and because it identifies the processes for developing community capability in the two respective settings. It also extends the resource orchestration perspective from a single-firm context to a community context by revealing the resource orchestration interactions.
机译：社区能力使大量农村公民能够作为电子商务集群合作地参与电子商务，因此在发展中国家农村地区的电子商务发展中起着关键作用。采用资源管弦乐州视角作为理论镜头，本研究调查了开发社区能力的过程。研究了农村村庄社区能力发展的两种情况。该研究结果显示了两个社区能力发展 - 政府的两个设置支持和自我策划 - 并表明通过引导用户的个人能力和利益相关者的资源编排互动来制定社区能力。本研究具有理论意义，因为它揭示了通过为农村社区成员提供培训和教育来协调资源来开展社区能力的重要性，因为它确定了在两个相应的环境中开发社区能力的流程。它还通过揭示资源编程交互，将资源编程透视图从单一公司上下文扩展到社区上下文。

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