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Examining the determinants of continuance intention to use and the moderating effect of the gender and age of users of NFC mobile payments: a multi-analytical approach

机译：检查持续意图使用的决定因素和NFC移动支付用户的性别和年龄的调节效果：一种多分析方法

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摘要

The interest in m-payments through mobile phones to replace the use of cash, credit cards or cheques is rapidly increasing in our society. The present study aims to examine the situation of near field communication (NFC) m-payment services along with the determinants of users' continuance intention. To this intent, a sample of 1840 respondents with experience in using NFC payments participated in an online survey. During the first phase of this research, an structural equation modelling (SEM) technique was used to identify the acceptance predictors of mobile payments as well as to analyse the eventual moderating effect of the gender and age of the users of this tool. The second phase focused on the neural network model's proficiency in assessing the relative impact of the most relevant predictors stemming from the aforementioned SEM analysis. The results obtained revealed subjective norms, risk, perceived usefulness, customer brand engagement and trust as the most significant antecedents of continuance intention towards NFC payments. The study also discusses the managerial implications derived from this research while assessing and suggesting potential user behaviour-based business opportunities for service providers.
机译：通过手机替代现金，信用卡或支票的使用兴趣在我们的社会中迅速增加。本研究旨在审查近场通信（NFC）M-Puppary Services的情况以及用户持续意图的决定因素。对于这意图，1840名受访者的样本，使用NFC支付经验参加了在线调查。在本研究的第一阶段，使用结构方程建模（SEM）技术来识别移动支付的接受预测因子，以及分析该工具用户的性别和年龄的最终调节效果。第二阶段专注于神经网络模型的熟练程度评估来自上述SEM分析的最相关预测因子的相对影响。获得的结果揭示了主观规范，风险，感知的有用性，客户品牌参与和信任作为延续意图的最重要的持续意图。该研究还讨论了本研究的管理含义，同时评估和暗示潜在的服务提供商的业务业务机会。

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