To immerse or not? Experimenting with two virtual retail environments

Papagiannidis Savvas; Pantano Eleonora; See-To Eric W. K.; Dennis Charles; Bourlakis Michael

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To immerse or not? Experimenting with two virtual retail environments

机译：是否沉浸？在两个虚拟零售环境中进行实验

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Purpose - The purpose of this paper is to examine the determinants of users' simulated experience in a virtual store and to show the subsequent impact of that experience on engagement. The outcome of that engagement is examined in relation to enjoyment, satisfaction and purchase intentions.

机译：目的-本文的目的是检查虚拟商店中用户模拟体验的决定因素，并显示该体验对参与度的后续影响。会根据享乐，满意度和购买意愿来检查参与的结果。

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来源
《Information technology & people》 |2017年第1期|163-188|共26页
作者
Papagiannidis Savvas; Pantano Eleonora; See-To Eric W. K.; Dennis Charles; Bourlakis Michael;
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作者单位

Newcastle Univ, Business Sch, Innovat & Enterprise, Newcastle Upon Tyne, Tyne & Wear, England;

Middlesex Univ, Business Sch, London, England;

Hong Kong Polytech Univ, Dept Ind & Syst Engn, Kowloon, Hong Kong, Peoples R China;

Cranfield Univ, Cranfield Sch Management, Cranfield, Beds, England;

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原文格式 PDF
正文语种 eng
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关键词
Simulation; Online shopping; E-commerce (B2B/B2C/B2G/G2C); Virtual world;

机译：模拟;在线购物;电子商务（B2B / B2C / B2G / G2C）;虚拟世界;

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7. To immerse or not? Experimenting with two virtual retail environments [O] . Papagiannidis, Savvas, Pantano, Eleonora, See-to, Eric, 2017

机译：是否沉浸？在两个虚拟零售环境中进行实验
8. NASA Virtual Glovebox: An Immersive Virtual Desktop Environment for Training Astronauts in Life Science Experiments [R] . Twombly, I. A. , Smith, J. , Bruyns, C. , 2004

机译：Nasa虚拟手套箱：用于在生命科学实验中培训宇航员的沉浸式虚拟桌面环境

To immerse or not? Experimenting with two virtual retail environments

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