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IT-based product innovation strategies for small firms

机译：基于IT的小公司的产品创新策略

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Purpose This study connects the theoretical concepts of strategic orientation and information technology (IT)-based product innovation strategy to suggest that several key factors can help small firms to develop IT-based product innovation strategies. Design/methodology/approach With data from 245 useable questionnaires (response rate 25.18%) from UK-based small firms in the high-tech industry, the research model was tested and validated. Findings Findings show that information technology support for core competencies mediates the relationship between strategic orientation and IT-enabled product innovation (ITEPI). Specifically, by distinguishing the different types of strategic orientation and information technology support for core competencies, the study finds that IT support for market access competency (ITMA) mediates the market orientation-ITEPI relationship, while IT support for functionality-related competency (ITFR) mediates the technology orientation-ITEPI relationship. Academic implications arising from the findings are discussed and managerial propositions provided. Originality/value This study offers a fresh theoretical angle from which to understand the factors that contribute to ITEPI. More specifically, we argue that strategic orientation reflects managers' focus to pursue certain activities, and that ITEPI serves as organizational activity. Further, this study also extends relevant research in the field of strategy, IT and innovation. It provides a more nuanced picture of how strategic orientation affects ITEPI.
机译：目的本研究连接战略定位和信息技术（IT）的理论概念 - 基于产品创新战略，表明有几个关键因素可以帮助小公司开发基于IT的产品创新策略。设计/方法/方法与高新件行业的英国小公司245可用问卷（响应率25.18％）的数据，研究模型进行了测试和验证。研究发现结果表明，对核心竞争力的信息技术支持介导战略定位与支持它的产品创新（ITEPI）之间的关系。具体而言，通过区分不同类型的战略定向和信息技术支持核心竞争力，研究发现它支持市场准入能力（ITMA）调解市场定向-TEPI关系，同时支持与功能相关的能力（ITFR）。介导技术方向 - ITEPI关系。讨论了从调查结果产生的学术影响，并提供管理命题。本研究的原创性/值提供了一种新的理论角，从中了解有助于ITEPI的因素。更具体地说，我们认为战略方向反映了经理们的重点，以追求某些活动，而ITEPI则作为组织活动。此外，本研究还扩展了战略，IT和创新领域的相关研究。它提供了更细微的思维如何影响ITEPI的细节。

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