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首页> 外文期刊>Information technology & people >Understanding Facebook to Instagram migration: a push-pull migration model perspective
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Understanding Facebook to Instagram migration: a push-pull migration model perspective

机译：了解Facebook到Instagram迁移：推挽迁移模型的透视图

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Purpose Emerging social networking sites (SNSs) are less advantageous than leading SNSs in attracting users. They might stand a better chance if they know what users want. The purpose of this paper is to study factors that urge Facebook users to switch to Instagram to reveal how latecomers in the SNSs circuit can win the hearts of users. Design/methodology/approach This study proposes an SNS switching framework that is adapted from the demographic Push-Pull (PP) migration model to investigate users' switching intention. Structural equation modeling was applied to analyze the data collected from 260 Instagrammers who all had experience using Facebook before moving on Instagram. Findings Results show that socializing and system quality of the SNS negatively affect users' switching intention, while attractiveness of the alternative, peer influence and critical mass do the opposite. Surprisingly, enjoyment is not associated with switching intention.Originality/value This is one of the earlier empirical studies to investigate users' switching intention from Facebook to Instagram with a valid sample. In addition, the present study approaches pull and push effects by multiple constructs, providing a clearer picture of what constitutes the pull and push forces.
机译：目的，新兴的社交网站（SNSS）比吸引用户的领先SNS不那么有利。如果他们知道用户想要的话，他们可能会更好的机会。本文的目的是研究敦促Facebook用户切换到Instagram的因素，以揭示SNSS电路中的后置更频官可以赢得用户的心。设计/方法/方法本研究提出了一种SNS切换框架，该框架被调整为调查用户的切换意图的人口介绍推挽（PP）迁移模型。应用了结构方程建模，分析了从260名instagrammer收集的数据，然后在搬入Instagram之前使用Facebook的经验。研究结果表明，SNS的社交和系统质量对用户的切换意图产生负面影响，而替代，同伴影响和临界质量的吸引力是相反的。令人惊讶的是，享受与切换意图无关。重要/值这是将用户从Facebook从Facebook的切换意图调查到Instagram之一的人之一。此外，本研究方法采用多个构造的拉动和推动效果，提供了更清晰的构成拉力和推动力的图像。

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