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Many hands make light work: towards a framework of digital co-production to co-creation on social platforms

机译：许多手在光明工作：迈向数字共同生产框架到社交平台上的共同创造

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Purpose Recent technological advances have enabled consumers and citizens to contribute to organizational processes through co-production and co-creation in ways that challenge traditional co-production. However, the practices and capabilities for value co-creation are less understood, particularly in an increasingly networked social government ecosystem. The purpose of this research is to examine the enablement of new digital co-production practices in social media platforms (SMPs) and theorize SMP-enabled digital co-production vis-a-vis traditional co-production for public sector. Design/methodology/approach Primarily using principles of interpretivist approaches, a qualitative content analysis of communication practices (i.e. genres) observed within Australian government Facebook pages was carried out to examine the salient digital forms of co-production practices. Findings SMPs enable new practices in digital co-production for public sector (information dissemination, Q&A, feedback and co-creation), ranging from lower to higher intensity in terms of resource integration, scale of contributions, engagement and extent of relationship vis-a-vis traditional co-production. Research limitations/implications This research is bounded by its geographical emphasis on Australian Federal government. Hence, the results may not be readily transferable to other contexts. Practical implications Our framework offers an array of choices for digital co-production strategies to suit agency's focus and goals for engagement in the Facebook Pages. As agencies progress to reach higher intensity co-production, public engagement and impact increases. Originality/value The paper contributes to co-production in social government ecosystem by increasing the theoretical and practical understanding of new form of SMP-enabled digital co-production defined as "small-scale, repetitive, user-driven co-production that is flexible, durable, ad-hoc, and sporadic, where many hands make light work". The proposed "co-production to co-creation" framework provides valuable guideline for enhancing public service provision via SMPs.
机译：目的，最近的技术进步使消费者和公民能够通过共同生产和共同创造在挑战传统共同生产的方式方面为组织流程做出贡献。但是，价值共同创造的实践和能力不太了解，特别是在越来越多的社会政府生态系统中。本研究的目的是审查社交媒体平台（SMPS）中新的数字共同生产实践的启用，并提供支持SMP的数码共同生产VIS-A - 公共部门的传统共同生产。设计/方法/方法主要采用解释主义方法的原则，在澳大利亚政府Facebook页面中观察到的通信实践（即流派）的定性内容分析，以审查共同生产实践的突出数字形式。调查结果SMPS为公共部门（信息传播，Q＆A，反馈和共同创造）启用数字共同生产的新实践，从资源整合，贡献规模，关系的规模，关系方面的贡献规模，参与范围 - 传统共同生产。研究限制/影响本研究受到其对澳大利亚联邦政府的地理重点。因此，结果可以不容易地转移到其他环境中。实用含义我们的框架为数字共同生产策略提供了一系列选择，以适应代理商的焦点和目标在Facebook页面中的参与。由于机构进展达到更高强度的共同生产，公众参与和影响增加。原创性/价值本文通过增加对能够为“小规模，重复，用户驱动的共同生产的新形式的SMP的数字共同生产形式的理论和实践理解，有助于社会政策生态系统中的共同生产。 ，耐用，ad-hoc和零星，许多手都会做出轻松的工作“。该拟议的“共同创造”框架“为加强公共服务条款提供了有价值的指导，可以通过SMPS提升公共服务。

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