Are You Using the Right Metrics to Measure Your Content Strategy's Effectiveness?

LINDA POPHAL

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Are You Using the Right Metrics to Measure Your Content Strategy's Effectiveness?

机译：您是否使用正确的指标来衡量内容策略的有效性？

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According to A Brief History of Content Marketing, an infographic from the Content Marketing Institute (CMI), content marketing is really nothing new. But it has become a big deal in the digital era. While people such as Benjamin Franklin and Charles Scribner and companies such as the Edison Electric Lighting Co. and Johnson & Johnson have been using content marketing to sell for literally hundreds of years, the term has been given new life by the ability for virtually anyone—and anyone virtually—to share information with the masses.

机译：根据内容营销研究所（CMI）的信息图表《内容营销简史》，内容营销实际上并不是什么新鲜事物。但是，在数字时代，这已成为一件大事。 Benjamin Franklin和Charles Scribner等人以及Edison Electric Lighting Co.和Johnson＆Johnson之类的公司已经使用内容营销进行了数百年的销售，但这个词因几乎任何人的能力而焕发出新的生命—和任何人虚拟地分享信息。

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《Information today》 |2020年第2期|36-37|共2页
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LINDA POPHAL;
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Are You Using the Right Metrics to Measure Your Content Strategy's Effectiveness?

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