More Brands Are Bringing Content Creation In-House

机译：更多品牌正在内部进行内容创作

获取原文

获取原文并翻译 | 示例

掌桥外文数据库（机构版） >>

开具论文收录证明 >>

文献代查 >>

页面导航

摘要
著录项
相似文献
相关主题

摘要

Marketers are all too familiar with the sharp rise in content marketing over the last few years. It's a trend that has transformed the industry, changed the way brands engage with customers, and paved the way for new avenues of creativity. Unsurprisingly, the use of content is set to become an even more significant part of the marketing mix.

机译：营销人员对过去几年内容营销的迅猛增长非常熟悉。这一趋势改变了整个行业，改变了品牌与客户互动的方式，并为创新的新途径铺平了道路。毫不奇怪，内容的使用将成为营销组合中更为重要的部分。

著录项

来源
《Information today》 |2020年第4期|38-38|共1页
作者
CORY SCHMIDT;
展开▼
作者单位

Marketing at Canto;

展开▼
收录信息
原文格式 PDF
正文语种 eng
中图分类
关键词

相似文献

外文文献
中文文献
专利

1. 'Do human values matter for promoting brands on social media? How social media users' values influence valuable brand-related activities such as sharing, content creation, and reviews' [J] . Nikolinakou Angeliki, Phua Joe Journal of Consumer Behaviour . 2020,第1期

机译：“人的价值观对在社交媒体上推广品牌重要吗？社交媒体用户的价值观如何影响有价值的品牌相关活动，例如共享，内容创建和评论'
2. Ephox's EditLive! Brings Easier Content Creation to Life [J] . EContent . 2008,第8期

机译：Ephox的EditLive！使内容创作更轻松
3. Extending the luxury experience to social media - User-Generated Content co-creation in a branded event [J] . Koivisto Elina, Mattila Pekka Journal of Business Research . 2020,第Sepa期

机译：扩展到社交媒体的奢侈体验 - 用户生成的内容共同创建在品牌活动中
4. Digital Content by Online Media and Its Effects on Brand Trust, Brand Credibility, Brand Commitment, and Brand Advocacy (Case on Instagram Account Tirto.id) [C] . Muhammad Mukhsin Sultoni, Irwansyah, Ayu Rahma Haninda, IEEE International Conference on Computer and Communication Systems . 2019

机译：在线媒体的数字内容及其对品牌信任度，品牌信誉度，品牌承诺度和品牌拥护度的影响（以Instagram帐户Tirto.id为例）
5. Adopting the Brisoux-Larouche model of brand categorization to correlate brand social responsibility in national and in-house coffee shops. [D] . Wencel, Frank. 2012

机译：采用Brisoux-Larouche品牌分类模型，以关联国家和内部咖啡店的品牌社会责任。
6. Creation of an In-House Matrix-Assisted Laser Desorption Ionization–Time of Flight Mass Spectrometry Corynebacterineae Database Overcomes Difficulties in Identification of Nocardia farcinica Clinical Isolates [O] . Mariola Paściak, Władysław Dacko, Joanna Sikora, 2015

机译：建立室内基质辅助激光解吸电离-飞行时间质谱棒状杆菌数据库克服了诺卡氏菌临床分离株鉴定中的困难
7. Reciprocal rewards: bringing Reader’s Digest magazine brands and content to Canadian web portals [O] . Lau Megan May Kay 2011

机译：互惠互利：将《读者文摘》杂志的品牌和内容带入加拿大的门户网站

More Brands Are Bringing Content Creation In-House

摘要

著录项

相似文献

相关主题

期刊订阅