Truly Global Content Requires Holistic Localization Effectiveness

BRUNO HERRMANN

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Truly Global Content Requires Holistic Localization Effectiveness

机译：真正的全球内容需要整体本地化效果

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Speaking the customer's language in each market is the business-critical commitment that product leaders, content managers, and experience designers must deliver on. If you are in these shoes, you know it is easier said than done, as it involves a number of underlying local challenges that must be addressed up front to debunk simplistic assumptions and to follow a customer-centric course of action. Being successful often comes down to closing the gap between living with a couple of minor mistakes and avoiding a complete failure.

机译：在每个市场上讲客户的语言是产品领导，内容管理人员和体验设计人员必须提供的业务关键承诺。如果你在这些鞋子里，你知道它说更容易，因为它涉及必须在揭穿揭幕性的情况下解决的许多潜在的地方挑战，并遵循以客户为中心的行动课程。成功往往会归结为依靠几个小错误的生活与避免完全失败的差距。

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《Information today》 |2020年第7期|37-38|共2页
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BRUNO HERRMANN;
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Truly Global Content Requires Holistic Localization Effectiveness

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