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Zoomph: Influencer Engagement Platform

机译:Zoomph:影响参与平台

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摘要

For the creators of the social media marketing platform Zoomph, necessity certainly was the mother of invention. After the U.S. Department of State asked Zoomph's former parent company, MetroStar Systems, for a tool to track the social media conversations around speeches by President Barack Obama and then-Secretary of State Hillary Rodham Clinton, the initial team discovered it was unable to find any existing services that would work to its specifications. The tools it could find only contained bits and pieces of what it needed, which would have required the team to pay for multiple subscriptions and use only small portions of each service.
机译:对于社交媒体营销平台Zoomph的创建者来说,必然是发明之母。在美国国务院要求Zoomph的前母公司MetroStar Systems提供一种工具,以追踪总统巴拉克·奥巴马(Barack Obama)以及当时的州长希拉里·罗德姆·克林顿(Hillary Rodham Clinton)的演讲前后的社交媒体对话之后,最初的团队发现它找不到任何东西。符合其规格的现有服务。它所能找到的工具仅包含其所需要的点点滴滴,这将要求团队为多个订阅付费,并且仅使用每个服务的一小部分。

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