Delivering Detailed Demographics

ALEXA MANTELL

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Delivering Detailed Demographics

机译：提供详细的受众特征

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Businesses can easily engage with customers on a one-toone basis in a brick-and-mortar store, but customer engagement on the web isn't quite as easy. "Every online business needs to know who their customers are," says Elie Khoury, co-founder and CEO of Woopra, Inc. "There's no exception here." By providing usage insights, analytics can bridge the divide between online companies and customers.

机译：企业可以轻松地在实体商店中与客户进行一对一的互动，但是在网络上与客户互动并不是那么容易。 Woopra，Inc.联合创始人兼首席执行官Elie Khoury说：“每个在线业务都需要知道他们的客户是谁。这里也不例外。”通过提供使用情况见解，分析可以弥合在线公司和客户之间的鸿沟。

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《Information today》 |2012年第5期|p.31|共1页
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ALEXA MANTELL;
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Delivering Detailed Demographics

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