The Keys to Customer Retention

BARBARA BRYNKO

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The Keys to Customer Retention

机译：保留客户的关键

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Every enterprise strives to build a loyal customer base, but it's not easy. Ask Tom Cates, president of The Brookeside Group, about the "deadly F word" in business. "It's not what you're thinking," he says. "In business, the F word is 'fine,' as in 'Everything's fine.'" But chances are, even when you hear that everything is fine, you probably have blind spots in your customer relationships, he says.

机译：每个企业都在努力建立忠实的客户群，但这并不容易。向The Brookeside Group总裁Tom Cates询问业务中的“致命F字”。他说：“这不是你在想的。”他说：“在业务中，F字是“很好的”，就像“一切都很好。”。但是，即使您听说一切都很好，机会还是很可能在客户关系中存在盲点。

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《Information today》 |2012年第11期|28-28|共1页
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BARBARA BRYNKO;
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