Life at the Financial Times: A Chat With Caspar de Bono

Barbara Brynko

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Life at the Financial Times: A Chat With Caspar de Bono

机译：金融时报的生活：与Caspar de Bono聊天

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When the Financial Times rolled out its innovative licensing model 20 months ago, the news about the business model caused quite a stir in the industry. "People were concerned about the news initially, but that time has passed," says Caspar de Bono, managing director of the Financial Times Business (FTB). "We explained our objectives, assembled a customer advisory board in London and New York, and increased our customer base in the process."

机译：20个月前，《金融时报》推出其创新许可模式时，有关该商业模式的消息在业界引起了极大轰动。英国《金融时报》业务部（FTB）董事总经理卡斯珀·德波诺（Caspar de Bono）表示：“人们最初担心的是新闻，但那已经过去了。” “我们解释了我们的目标，在伦敦和纽约成立了一个客户咨询委员会，并在此过程中扩大了我们的客户群。”

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《Information today》 |2010年第2期|17|共1页
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Barbara Brynko;
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Life at the Financial Times: A Chat With Caspar de Bono

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