Eyeball Retention = Customer Retention

BARBARA QUINT

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Eyeball Retention = Customer Retention

机译：眼球保留=客户保留

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OK, you can breathe again. In last month's column, I promised you the details on how to attract and retain users in an idea so brilliant that it could even excite the clever crew at Netflix. And here it is: Apply industrial-strength social networking to "view-ables," which would include everything from streaming video to ebooks to open access (OA) scholarship.rnThe basis for this idea goes back in my mind almost 20 years to the early days of the superdurable Law and Order (L&O) television series. In those days (as withrntoday's series), cop shows were part of the prime time network schedules, along with some sons of Perry Mason still eulogizing the role of defense attorneys. The L&O show had a big problem: It was too smart and too task-focused. It barely told you anything about the personal lives of the lead characters; they were too busy figuring out who dunnit and how to catch and convict them.

机译：好的，您可以再次呼吸。在上个月的专栏中，我向您保证了如何吸引和留住用户的细节，这一想法如此出色，甚至可以激发Netflix的机灵团队。就是这样：将行业实力的社交网络应用于“可观看的内容”，其中包括从流视频到电子书再到开放获取（OA）奖学金的所有内容。这个想法的基础可以追溯到20年前超级耐用法律与秩序（L＆O）电视连续剧的早期。在那些日子里（就像今天的系列一样），警察的表演是黄金时段网络时间表的一部分，还有佩里·梅森的一些儿子仍然赞扬辩护律师的角色。 L＆O节目有一个大问题：太聪明了，太注重任务。它几乎没有告诉你有关主角的个人生活的任何事情；他们太忙了，找出谁不穿衣服，如何抓捕和定罪。

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《Information today》 |2010年第10期|p.7-8|共2页
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BARBARA QUINT;
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机译：客户服务管理管理正在前进，以实现每个行业的可持续客户保留。它是否可以增加品牌保留的作用？

Eyeball Retention = Customer Retention

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