Social Media: Investing in What Works

LIN GRENSING-POPHAL

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Social Media: Investing in What Works

机译：社交媒体：投资有效

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Today, it seems that if your company is not using social media, you're at risk of falling woefully behind the competition and missing out on significant opportunities to engage thousands (if not hundreds of thousands) of rabid consumers who are just waiting to hear what you have to say.rnBut while social media may indeed become as in demand as websites, not all companies are finding that the value of using social media outweighs the costs. In fact, some are even backing out.

机译：如今，似乎如果您的公司未使用社交媒体，则您可能会陷入严重落后于竞争对手的境地，并错过大量机会来吸引成千上万（甚至数十万）狂热的消费者，这些消费者只是在等待听取信息但是，尽管社交媒体确实确实像网站一样受欢迎，但并非所有公司都发现使用社交媒体的价值超过成本。实际上，有些甚至退出了。

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《Information today》 |2009年第10期|142|共2页
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LIN GRENSING-POPHAL;
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Social Media: Investing in What Works

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