• 主题
高级搜索  >
历史搜索 清空历史
首页> 外文期刊>Information today >The Executive Profile
【24h】

The Executive Profile

机译：行政简介

获取原文
获取原文并翻译 | 示例
           
页面导航
  • 摘要
  • 著录项
  • 相似文献
  • 相关主题

摘要

Online publishing has advanced a bit since Janice McCallum began her career at Dialog, a Thomson Reuters business, in 1985. As the new managing director of InfoCommerce Group, Inc. and the head of Health Content Advisors (its division focused on healthcare), she also sees that some things haven't changed all that much. While production processes have been digitized completely, producing and marketing the print product still takes top priority at many B2B and software-transaction-memory publishers, she says. "I continue to hear publishers speak of concern about cannibalizing their print revenue if they put content on the web," says McCallum. "I don't think there should be an 'if left in their minds. Rather, the question should be 'how' to create a product mix that uses the appropriate media formats to maximize discovery and readership of their content."
机译：自从Janice McCallum于1985年在汤森路透的Dialog公司开始其职业生涯以来，在线出版有了一些进步。作为InfoCommerce Group，Inc.的新董事总经理和Health Content Advisors（其部门专注于医疗保健）负责人，她还看到有些事情并没有太大改变。她说，尽管生产过程已完全数字化，但在许多B2B和软件事务存储发行商中，印刷产品的生产和营销仍然是头等大事。麦卡勒姆说：“我继续听到出版商谈论如果将内容放在网络上就蚕食其印刷收入的担忧。” “我认为他们不应该遗忘'。相反，问题应该是'如何'使用适当的媒体格式创建产品组合，以最大程度地发现和吸引他们的内容。”

著录项

相似文献

  • 外文文献
  • 中文文献
  • 专利
获取原文

客服邮箱：kefu@zhangqiaokeyan.com

京公网安备：11010802029741号 ICP备案号：京ICP备15016152号-6 六维联合信息科技 (北京) 有限公司©版权所有

  • 客服微信

  • 服务号